The post pain
show
Art direction | Client: Aflac
For Aflac’s partnership with the NCAA March Madness, we created an integrated brand campaign that spoke to all the pain of health insurance, the pain of a socially distant tournament and the past year, and how Aflac could help ease it. We launched a series of :30s, executed a PR activation that brought some pain personally to NCAA super fans, and rounded it all out with social and digital assets.
TV
Aflac had a problem: people knew of them, but not what they actually did.
So we created The Post-Pain Show to explain that even after you recover from a painful injury, you can still get hit with the pain of extra medical expenses that regular insurance doesn’t cover.
Then we delivered the pain
We surprised fans with personalized burns delivered by comedians decked out in hazmat suits and our Duckmobile.
TRASH TALK
Deliveries
We used social media to find fans who were feeling the pain of not being able to roast their friends in person due to the pandemic.
Credits
GCDs: Paulo Junger, Ross Saunders
Copy Writer: Sara Cummings
“Trash Talk Deliveries”
Director: Billy Rainey | HELO
“The Post-Pain Show” Campaign
Directors: Adam & Dave | Arts & Sciences
Post: Merritt Duff, Union Editorial
VFX: Framestore
Music: JSM