Creative and art direction | Client: Walmart
all the ways
We Holiday
Walmart always aims to celebrate the beauty of real life. But in 2022, we took it one step further and let real people use their own words to craft our holiday campaign.
All The Ways We Holiday, Anthem :90
we spoke to hundreds of real people
and let their stories guide our creative.
We pieced together our findings into scripts
narrated
by the
real people
And even flew in the storytellers and their families from all over the country to be our on-screen talent. That’s as “real life” as it gets.
ECD/CCOs: Travis Parr, Nikki Baker, Leslie Shaffer
Copywriter: Sara Cummings
Art Director: Abby Gross
Executive Producer: Daniel Roversi,
Associate Producer: Roy de la Maza
Director: Lisa Gunning, Imperial Woodpecker
Line Producer: Tracy Broaddus
Credits
DP: Mattias Rudh
Production Designer: Christian Stone
Food Stylist: Sue Li
Editor: Crandall Miller
Audio: Glen Landrum
Post-Production: Harbor