To announce Kroger’s launch of a new grocery service inside Walgreens, we developed a campaign that captures the disbelief you feel after learning you can get fresh groceries at a drug store. Because you’d probably assume that Walgreens has like, Halloween candy and Hot Pockets. But realizing they have fresh food from a legit store like Kroger? That’s really unexpected. Enough to have you screaming, “Get the fresh outta here!” in the adult incontinence aisle.