Leave Your Mark
Client: Arnold / The AdClub
Even the phrase “corporate event partnerships" sounds boring. So at a conference like the Women’s Leadership Forum, our creative team went in a different direction… one we knew everyone would have to go eventually. Using a bunch of vinyl decals and Sharpies, we transformed the venue’s bland bathroom into a tapestry of lady power. Our exhibit encouraged women attendees to #LeaveYourMark, supplementing the “HerStory” conference theme. Stories were shared on the walls, in line and online, making the day's conversation far bigger than the stalls it started in.
6 Hours Later
Copywriter(s): Sara Cummings, Lora Faris
Art Director(s): Abby Gross, Sophie London