Abby Gross
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Commercial Business Insurance

Dare to be small

In order to set the Commercial Lines product offering apart from Progressive’s Personal Lines, we developed a campaign that emulated what it actually feels like to run and own a small business. Spoiler: they’ve got more than 99 problems. At least insurance doesn’t have to be one of them.

“Taco Truck” :30

“Bakery van” :30


Copywriter: Sara Cummings
Art Directors: Abby Gross, Doug Harry