Dare to be small
In order to set the Commercial Lines product offering apart from Progressive’s Personal Lines, we developed a campaign that emulated what it actually feels like to run and own a small business. Spoiler: they’ve got more than 99 problems. At least insurance doesn’t have to be one of them.
“Taco Truck” :30
“Bakery van” :30
Copywriter: Sara Cummings
Art Directors: Abby Gross, Doug Harry