Creative Direction and Graphic Design | Client: Entenmann's

Entenmann’s Rebrand

Entenmann's was a 125-year-old brand that was acting its age. We created a brand new look & feel that paid special attention to its📍Brooklyn, NY roots and its storied legacy in New York culture. We modernized the brand with a new photography style, typeface and design system, while holding onto the most iconic elements that makes the brand nostalgic for so, so many.  

After 125 years inside the blue and white box, these products were finally ready for their closeup.

styling

intentionally designed to place product in environments where they’re actually found. From Grandma's vinyl countertop to a Friday night binge-a-thon.

Macro Closeups

showcased Entenmann's dedication to quality and that these grocery store pastries had nothing to hide.

Then we put it everywhere

🍩

Then we put it everywhere 🍩

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We created a brand new layout system that used a combination of color blocking, dynamic photography and bold type to create an ownable look & feel that instantly read “Entenmann's.”

We helped translate the new look into the digital space, with eye-catching imagery that stood out on social platforms. 

We used nostalgic, retro influences to create swag that nodded to the brand’s legacy, while remaining fresh and young. 

And a fresh new

Website

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Watch the case study

Credits

CCO: Leslie Shaffer
ACDs: Abby Gross, Sara Cummings
Account: Marion Russel, Victoria Clouse
Producer: Erin Kirby, Aldo Hertz

Photographer: Alex Lau, 2D Creative Artists