Walmart was the most innovative brand hiding in plain sight.
But nobody believed us.
Our customers didn’t realize Walmart had…
The idea in a sentence:
Anthem
To launch the campaign, Walton found himself relying on the Walmart app (and its 700 million items) to get him out of a pinch or onto the stage.
Each scene was inspired by Walton’s background, making the work super relevant – and super effective. We saw a 60% increase in digital traffic to Walmart in just the first 3 weeks.
A New Brand Toolkit
🎙️
WALTON GOGGINS Who better to surprise & excite consumers than a fellow Walton?
THE VOICE
THE VOICE
🎸
THE WHO Walmart had been on the hunt for a sonic brand cue for years… and we discovered the perfect sound.
THE SOUND
THE SOUND
express
delivery
Find yourself at an art gallery and you might just be surprised by a fellow art critic – and Walmart’s 1-hour delivery.
Walmart+
Previously treated as a separate campaign, we wanted to show people all of the membership benefits they could be overlooking.
We repositioned Walmart as a future-ready, innovative retailer in the minds of millions.
Credits
CCOs: Nikki Baker, Leslie Shaffer
ECD: Travis Parr
CDs: Abby Gross, Sara Cummings
Creatives: Leah Jarem, Meredith Niles